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Welcome to My Illustrated Thoughts. Here you will find my adventures in travel, culture and branding along with my illustrations. Hope you have a nice stay!

The September issue

The September issue

It’s done. Summer is done.

Oh well, holidays ended and September is back with its routine, timetables, early dinners and cold early mornings (bleh). After the bliss of summer, people don’t especially like this month and I get it –it usually carries too much reality to digest all at once.

Bye bye bella vita

Bye bye bella vita

However, I have to say that, in spite of the changing habits and the return to work and routine I like September in an odd and masochistic way.

September is my fresh-start month.

If for most people January is when everything starts counting from zero, I personally get that feeling in September. Maybe it is the result of years and years of school cycles; when your academic year started in September and ended in June/July, and after those happy and warm months you wanted to start a new course again, get on new challenges and wear those new shoes for the first time again. I can’t help seeing September as my New Year, as I tend to make more realistic resolutions this time of the year than in January.

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You may see it odd, but September can also be seen from a positive perspective. There is all this fresh and renovated energy from summer holidays that gives you the impulse to go and try new things, enrol on a new course, start a new routine, wear a new style, maybe get a new haircut; in short, we have the chance again to renovate ourselves. Precisely because of this reason, the most important month of the year in the fashion business is September; Vogue’s September issue is the most relevant as new trends for fall/winter season are predicted and brands thicken the magazine to turn it into the biggest -and most sold- edition of the year.

Besides fashion, this month sets changes, makes us get onto work and get ready for Autumn. Even though colder nights and early mornings are coming, at the end of the day it’s all about attitude.

However, I couldn’t help but wonder, will this September feeling ever change?

I can't help having this new energy vibes with every September, simply because I get the chance to enjoy my holidays in August; but if you stop and think for a second, you will realise that the way holidays worked 25 years ago is not like now anymore -at least in Spain.

Due to the steadiness of jobs, school holidays and the high summer temperatures July and August have always been the kings of holidays; in fact, during the golden years of the Spanish house market, many companies would offer deals to their employees to buy apartments at the beach, when holidays meant taking from 2 weeks to a month, starting either on the 1st of August or the 15th. Back then, people wouldn't think of moving abroad to work, they got married before, started families before and holidays were as fixed as their contracts.

Social structure and life were different.

It seems many things have changed since mid 90s and several factors have altered our perception of ‘holiday’: the abundance of low-cost flights, apps to rent apartments as well as the change of younger generations' perspective towards life turns 'holiday' into a more flexible, less mundane and more exciting term. Back when Thailand was a luxury few ones could afford, now you can manage to get a budget-friendly 10 day holiday in January. Most likely, what a 28-year old would have thought 25 years ago was to buy an apartment at the beach, so they could have a place where to spend their August holidays. I think about that in my London inflated-rent apartment and I can't help but laugh.

However, even though life, culture and the traditional concept of holiday are changing, what we can't avoid -for now- is the changing seasons. And to me, that is in a nutshell what September is all about.

 

Brand culture

Brand culture

La vie en rose

La vie en rose